Taking A Step Back To Find Your Blog’s Voice
March 29, 2008
Its been about 2 weeks since I posted at TzuVelli. My Goal for this blog is for it to be a place that I can learn about blogging, Internet marketing, blog promotion, making money online and maybe connect with other people that have the same goals. Unfortunately, I have been a bit ill recently and have not had a lot of energy for research and writing much less anything else.
I have an inner ear problem. When it is active I loose about 50% of the hearing in the affected ear and suffer from bouts of vertigo that last for about 3 hours. These aren’t simple dizzy spells. My entire world turns upside down. It is completely debilitating. Once the vertigo has subsided, I am physically exhausted. I have been suffering from these for about six weeks with about one bout of vertigo a day. Today is actually the first day that I have not had vertigo. In some ways, though, the vertigo has been a blessing in disguise. If you look hard enough there is always a silver lining in a dark cloud.
For me, as far as this blog is concerned, the silver lining has been that I have had some time to step back and get a perspective on where I am going with this blog. The first series of posts that I wrote were researchish and collegic in tenor. Maybe even cold. Kind of like the guy on the old cop show Drag Net, "Just the facts mam." I don’t have fun writing like that. The writing becomes a burden, a stress. Besides, worrying about whether you have touched on each point, or worrying about your use of language structures and pronouns it takes up way too much time.
I started thinking more about writing style. I realized that the problem that I was having wasn’t truly about writing style but "voice" and finding a voice for this blog. In college I was taught that you should not write the way you speak. Theoretically, this helps create focus for your writing. But, it also removes personality from your writing. When you remove your personality from your writing you are not being true to yourself. We each have a unique distinct personality that sets us apart from every other person in the world. Be true to yourself and your uniqueness will show in your writing.
Your blog’s voice is its personality. You don’t have to struggle to find a voice for your blog. Be true to yourself first, find your personality and you will find your blog’s personality. Your blog’s voice is just an extension of your own personality. Even if you are a blogger that uses a pseudo, or made up, personality to write your blog, that pseudo personality is still an extension of you.
One last thought. Don’t let the idea of obtaining authority for your blog over shadow your personality. Authority without personality is dry and boring. Look at the blogs in your niche that you think are authoritative. I’ll bet you’ll find that personality, in some form, comes before authority on just about every single one of those blogs. Your blog’s voice is you.
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